cushman & wakefield honored with ‘2019 influential brand in the industry’ at the 8th china finance summit
jul 15, 2019
beijing, july 15, 2019 —— cushman & wakefield, a leading global real estate services firm, was recognized as the ‘2019 influential brand in the industry’ at the 8th china finance summit (cfs) held in beijing.
founded in 2012, the cfs is one of the most prominent economic events held in china. it gathers thousands of representatives with diverse backgrounds in government, enterprise, academia, media, and culture and art, to share the latest trends and breakthroughs in the business world. each year, more than 150 guest speakers are invited to talk and over 3,000 articles are produced sharing their key findings.
albert jin, senior director, head of marketing and communications, greater china, cushman & wakefield, received the award at the event and said: "it is a great honor for cushman & wakefield to be recognized as cfs’ ‘2019 influential brand in the industry’. it is another important milestone for our marketing team. from social media performance to our signature think-in platform, to our share of voice in the market and maintaining our leading brand position, we are very proud of our creative and influential marketing activities, and the recent recognition we have received thanks to the team’s hard work and the tremendous support from our clients, partners and media in the industry.”
albert jin, senior director, head of marketing and communications, greater china, cushman & wakefield
after dtz and cushman & wakefield's successful merger and rebranding in 2015, cushman & wakefield has launched a slew of noteworthy initiatives in greater china, including its localized 'ideas into action' campaign, a new knowledge sharing platform known as 'think-in', a revitalized social media strategy prioritizing content marketing and a publicity 2.0 media communication plan, all of which have greatly enhanced brand recognition and extended its influence throughout the market.
the greater china marketing and communication team’s recognition at cfs 2019 is a continuation of its recent success in branding and marketing. in june, the marcom team was awarded ‘innovative campaign – best content on social media/how c&w tells its story’ at the phoenix adx awards in shanghai. it also took home five awards at the 2019 asia pacific property awards in bangkok in may, including two marketing awards: best property consultancy marketing china (shanghai global harbor project, office agency) – five star, and real estate agency marketing china (baidu next box unbelievable pop-up store project, retail services) – award winner. and in october 2018, it received two marketing awards from the hkma/tvb in the categories of distinguished marketing leadership and citation for excellence in mainland marketing, representing important milestones in cushman & wakefield’s branding efforts across greater china and its role as a global real estate service provider.
in addition, cushman & wakefield has won numerous awards and honors in the industry for its outstanding performance: it won the ‘best deal of the year’ award at the 2019 royal institution of chartered surveyors (rics) hong kong awards for two consecutive years, and was honored the ‘professional consultancy service team – real estate’ in the 2019 rics china awards, as well as four of the top awards in the euromoney survey 2017 and 2018 in the categories of overall, agency letting/sales, valuation and research in china
k k chiu, international director and chief executive, greater china, cushman & wakefield, said: "thank you to the china finance summit for such a great recognition. we will continue to maintain this momentum while promoting strong growth across greater china. leveraging a more international and platform-based system that upholds our client-centric philosophy, we will provide our customers with continued excellent service and further promote the cushman & wakefield brand at home and abroad.”
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about cushman & wakefield
cushman & wakefield (nyse: cwk) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. cushman & wakefield is among the largest real estate services firms with 51,000 employees in approximately 400 offices and 70 countries. across greater china, there are 20 offices servicing the local market. the company won four of the top awards in the euromoney survey 2017 and 2018 in the categories of overall, agency letting/sales, valuation and research in china. in 2018, the firm had revenue of $8.2 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. to learn more, visit www.cushmanwakefield.com or follow @cushwake on twitter.
for further information, please contact:
mandy qian
director, marketing & communications, greater china
tel: 86 10 8519 8040
mandy.qian@cushwake.com
